Let’s Talk About Value!
After a sweltering summer, we’re all happy that fall is around the corner. Leaves are falling, and cooler mornings have us waking up refreshed. So, what’s new in the world of comfort? Let’s talk about the cost associated with value. We tend to think companies are similar if they have the words "heating and cooling" in their name or on their websites. Many ads for these companies are similar; some say, “no overtime,” “free estimates,” or “easy financing.” These kinds of statements speak to the cost of a company’s service but say very little about that service’s value. Please know this: we don’t compete or play in that arena! We don’t advertise on radio or TV or waste money on marketing projects that don't demonstrate our value to our customers. Our monthly posts on our website are made to educate our customers and prospects on our core values, company ethics, safety practices, and the technical training we do with our team. We talk about our current customers and how we have helped them preserve the valuable mechanical assets in their buildings and plants. In short, we don’t talk about cost. We talk about value.